Accenture

2023 Life Trends

Commercial for Accenture’s annual 2023 Life Trends publication with a heavy emphasis on the latest evolutions in text-to-image Generative AI and chat Large Language Models (LLM) like ChatGPT. The commercial feature, made use of Generative AI throughout the storyboarding process while incorporating glitch effects as means of critiquing some societal developments.

Formato’s Co-Founder & Creative Director contributed heavily to the Creative Direction and led motion design, animation, look development, and various simulations.

Design
Carlos Hidalgo
Motion Leads
Carlos Hidalgo
Channing Williford
Animation
Carlos Hidalgo
Editing
Grace Lerman