For the release of the HP Empire Laptop, Formato’s Creative Director Jesus Suarez in partnership with Brandon Hirzel (BEMO) developed the creative direction, look, and animations to showcase all aspects of HP’s new laptop for its product launch. The commercial demonstrates the transition from an old and outdated office environment into the reveal of the new hardware in a modern office environment with the computer shining.

Creative Direction
Brandon Hirzel (BEMO)
Jesus Suarez
Look Development
Jesus Suarez
Jesus Suarez