Accenture

Shape of Change

Formato Creative Director & Co-Founder, Carlos Hidalgo, developed an Accenture logo styling and animation effect to be used for several commercial, branding, internal, and external events and campaigns across Accenture’s brands. The animation extends Accenture’s brand around the ‘greater than’ symbology and forward-looking mentality and incorporates motion to promote its role in the constant change in society.

Design
Carlos Hidalgo
Motion Lead
Channing Williford
Carlos Hidalgo
Animation
Carlos Hidalgo